I use my background in user research to deeply understand complex problem spaces, model personas and workflows and use those to keep teams aligned and craft beautiful products that solve the right problem in the right way
I led the transition to a design-centered org, established design as a core business function, and re-designed a cross platform indoor mapping and analytics product suite.
I designed the end to end experience for AI big data analytics platform. This involved integrating probabilistic and deterministic features, prompt builders, management of generated content, community, and social features.
I designed the end-to-end, zero to one experience. INTURN launched with 3 global fashion brands as customers raised another $50M in funding. $1B of merchandise is currently available on the platform.
I worked directly with Rupa and Ellen, the founders of CaseDrive 
, to make their vision become reality.
CaseDrive enables Physicians to document, store, and share medical cases in a HIPAA compliant way, something that was not possible before.
I'm a deep thinker and tenaciously creative problem solver, driven by curiosity and a neverending desire to learn. I have worked with 2 person startups and Fortune 500 companies. I founded the Seattle IxDA chapter in 2008.
Outside of work I spend my time raising my 12yo son, playing bass, and expressing myself through painting.
I also love colorful shirts.
